Julie Wilson chats with Kim Moeller.

Welcome back to the Generous Girl podcast! In this episode, host Kim reconnects with Julie Wilson, CEO of Women Doing Well, for a powerful "2.0" conversation built around the organization's brand-new research study on women and generosity. Julie unpacks the staggering $184 trillion wealth transfer headed toward women, the historic "confidence gap" rooted in generations of financial exclusion, and three key findings from the new study—including why 90% of surveyed women now report feeling confident in their giving. Julie also shares candid stories of burnout, hearing God's voice to "turn around," and how purpose, passion, and a plan can transform generosity from an obligation into pure joy. Whether you're just starting your giving journey or decades in, this episode offers practical steps and heartfelt encouragement to take your next move toward a generous life.

Guest's Recommendations:

Women Doing Well – womendoingwell.org

The Pathway (Women Doing Well's purpose/passion/plan program)

HOPE International – hope-international.org

Blue Trust

National Christian Foundation

Never Alone Widows (previous podcast guest reference)

Theo of Golden by [author] (book Julie is currently reading)

Life with a Capital L (book referenced by Kim)

Chronological Bible reading, especially the book of Proverbs

Acrylic scalloped gift card frame (Kim's bargain pick, found on Amazon)

Outline:
(00:00) Introduction – Julie Wilson and Women Doing Well's New Research
(01:22) Welcome Back: From Season 1 to a "2.0" Conversation
(03:12) Launching the Second Women Doing Well Research Study
(04:21) The $184 Trillion Wealth Transfer and the Confidence Gap
(05:22) Four Generations of Women: A History of Financial Exclusion
(07:57) Defining the Pathway: Purpose, Passion, and Plan
(12:04) Finding #1: 90% of Women Now Report Confidence in Giving
(17:04) Why Younger Women Should Start Giving Now
(18:38) Finding #2: How Personal Experience Deepens Generosity
(21:12) HOPE International Trips and the Power of Vision Trips
(23:58) Finding #3: The Role of Financial Advisors in Cultivating Generosity
(28:21) Choosing the Right Advisor and Giving Appreciated Stock
(31:15) The Great Wealth Transfer and Why Women Need Community
(33:34) Julie's Personal Journey: Burnout, Purpose, and Hearing God's Voice
(37:37) Balancing Work, Family, and Faith
(39:52) Book Pick, Bible Reading, and a Bargain Find
(41:25) Closing Prayer

About the Guest: Julie Wilson is the CEO of Women Doing Well, an organization that helps women identify their two-word purpose statement, activate their God-given passions, and build a lasting plan for generosity. Julie led the organization through its second major research study, surveying 1,300 women in partnership with Blue Trust and peer-reviewed by the Lake Institute, revealing that 90% of respondents now report feeling confident in their giving—a dramatic shift from just 6% in the first 2012 study. A mother to a teenage daughter and wife to a husband who works alongside her from home, Julie discovered her own purpose after experiencing burnout earlier in her missions career, and credits her spiritual formation through Cru and Redeemer Presbyterian (under Tim Keller) for grounding her leadership. Julie is passionate about closing the "confidence gap" so that women can fully step into the historic wealth transfer headed their way.

Meet the Host: Kim Moeller is a dynamic Charitable Advisor in Philanthropy CAP® based in sunny San Diego. With a passion for faith, generosity, and living a meaningful life, Kim brings her expertise in financial services, business development, and life coaching to every episode of the Generous Girl podcast. Kim has spent years inspiring others as a women's event speaker, teaching leader, and professional life coach. She employs a unique blend of transparency, depth, humor, and real-life stories to inspire personal growth and significance. She is passionate about celebrating generosity in all forms—whether in faith, family, fitness, finance, or friendship—and thrives on helping women take their next step toward a life of purpose. Known for her talent as a connector, Kim loves introducing women to the people, resources, and ideas they need to know, all while sharing her favorite bargain finds and hot tips. When she's not hosting the podcast, Kim enjoys life as a devoted wife, mom to four grown kids and their spouses, and "dog mom" to her sweet yellow lab, Rey. She finds joy in long beach walks, meaningful conversations, and cheering others on in their journeys of faith and generosity. Join Kim on Generous Girl as she celebrates stories of impact, inspires a spirit of giving, and reminds us all of the incredible power of generosity.

Youtube: https://www.youtube.com/@kimmoeller100

Learn more, listen, and subscribe at www.generousgirl.com

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